Chamber Operations & The Coronavirus
    The Benzie County Chamber of Commerce & Welcome Center will remain closed to visitors to help mitigate the spread of the COVID-19 (Coronavirus). The foyer which has much information, is open 24/7 as always. For additional information you may call the Chamber office at 231-882-5801 and leave a message. It will be monitored regularly. You may also contact our Executive Director, Rick Coates via his cell: 231-883-5625 or email: Director@benzie.org.


  • UpNorth StandUp Paddleboard Classic

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    Name: UpNorth StandUp Paddleboard Classic
    Date: July 20, 2019
    Event Description:

    The day's events will start with the Crystal Lake SUP Challenge which will consist of an Elite 6 mile(2 LAPS), Recreational 3 mile(1 LAP), Junior Rec (age13-16) 3 mile, and a FREE kids race (age 7-12) 1.5 mile(1/2 LAP) 

    All races are a Diamond Configuration Buoy Race. Children can do either the Junior Rec or the kids race, not both, and need to register for the race of their choosing. All races are held under WPA rules and will have an Open Water Start and Finish. All Racers must have a leash attached to his/her board to participate.

    Crystal Lake is located near Lake Michigan in Benzie County about 25 miles (40 km) southwest of Traverse City and about 2 miles (3 km) northeast of Frankfort. It measures approximately 2.5 by 8 miles (4 by 13 km), and has a maximum depth of 165 feet (50 m). Crystal Lake is adjacent to the southern reaches of the Sleeping Bear Dunes National Lakeshore.  

    All Racers must have a leash and PFD on board to participate.


    Come paddle off the shores of one of the most scenic areas of Lake Michigan, voted the “Most Beautiful place in America” by Good Morning America.

    The Downwind Duel is a 4.6 mile paddle, which will start at Point Betsie Lighthouse beach and finish on Frankfort Beach (or Frankfort to Point Betsie depending on the wind). Racers will pass by some of the beautiful sand dune bluffs that northwest Michigan is known for. This race will have a Beach Start and Finish. 

    Exceptions may be made for younger racers on an individual basis.  Please email race organizer for information

    All Racers must have a leash and PFD on board to participate.


    Lake Michigan is the only one of the Great Lakes wholly within the borders of the United States; the others are shared with Canada. It has a surface area of 22,400 square miles (58,000 km2), making it the largest lake entirely within one country by surface area.  Hydrologically it forms a single body of water with Lake Huron, the whole being called Lake Michigan–Huron; the two sides are connected through the Straits of Mackinac.

    Event Media:
    Morning on Crystal Lake in Beulah, Michigan
    Afternoon in Frankfort, Michigan
    Date/Time Information:
    July 20, 2019
    Contact Information:
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